As an SEO & SEM advisor, I’m continually looking for ways to improve my efficiency and effectiveness. In this quick post, I’d consideration I’d share 5 tools that are making my life a heck of a lot easier.
(1). Google Ad Preview: A godsend for PPC marketers, this instrument allows you to see ads as they come into view to the normal Google visitor performing a search. (Typically your Adwords ads don’t come into view for your own searches when you are logged in). You can also alter your geographic place in order to appetizer local ads as someone would in other part of the world.
(2).SEO Digger: This innovative tool allows you to see which search queries you are ranking in the top 20 Google results for. According to the SEO Digger site, here’s how it works: “Seodigger works by building a reverse catalog. The first 20 SERP results are saved from 60 million search requests. Then, a “backward index” of the search engine is built, linking sites with keywords these sites can be found by.” For me, the tool is useful because it shows me keyword phrases that I haven’t deliberately optimized for, but present a great chance for capturing good traffic with a little work.
(3). Ad Center Keyword Mutation Tool: Microsoft Ad Center’s keyword change tool is great for finding misspellings.
(4). SEO Book’s Firefox Plug-in: This is the one Firefox plug-in I can’t live without. The plug-in shows 22 SEO metrics directly on the Google SERP, including incoming links, Page Rank, Technorati Rank, Domain age, and more. You can also right click on any webpage and look at these same metrics at a glance.
(5). Google Sets: This Google labs tool is a great way of generating related keyword ideas. Basically, you enter a few keywords, and Google generates a list of related search terms. While the regular Google Keyword tool also generates keyword suggestions, Google Sets takes into account more than just one keyword phrase at a time.
