A well optimized page title is the first step in effective search engine optimization. The page title set up the page’s overall relevancy for the search engine spiders. The content of the page title is also important for getting click-through, since the page title content is generally displayed as the search results link.
Page title Details
Placement: The page title tag should reside with other Meta tags in the <HEAD></HEAD> of a document
Format: <TITLE>Your title goes here</TITLE>
Limitations: Maximum character limit – 85 characters max [We recommend you stick with 40-60]
Page title optimization Tips
(1). Limit title to relevant target phrases, avoid irrelevant words (ie phone number, url, brand)
(2).With similar phrases, avoid repeating core phrase parts back-to-back (ie “Free SEO Guide | SEO guide”)
(3).Limit the number of phrases targeted on a single page, stick to 2-3 phrases (max)
(4).Limit your titles length – 85 characters max, we recommend you stick to around 40-60 characters
(5).Use phrases relevant to your page’s content; avoid phrases the content can’t support
(6).Use the exact target phrase at least once, at the beginning of the page title
Optimized page title examples
Poor Title:
“—–<<<< www.seoguru.biz >>>>—–”
“Welcome to seoguru.biz”
Better Title:
“Free SEO Guide from seoguru.biz”
Best Title:
“Free SEO Guide”
“Free SEO Guide | Free Online Guide to SEO |SEO Expert “
