This piece of writing is about how to make Word press search engines friendly, and optimized for.
A default Word press installation is SEF enough, which means that the structure itself performs pretty well in Search Engines. But with these hints, you will give your posts the best environment as possible to compete in the Search Engines Results Page (SERPs).
This guide is divided in four points:
    * Content organization
     Don’t play messy: if you give order to your content, it will be more “searchableâ€.
   * Write content
     A few tips about how to write your content optimally – not only for Search Engines.
   * Help Search Engines Directly
     Some final hints to perform well and maximize the power of your blog.
  * Site structure
 Present your website with “the best looking face showing†to the Engines robots that scan and index your work.
Content organization
 Open a category for each topic, and be descriptive in its name choose. Then, be strict when it’s time to categorize your posts. Don’t worry about open a new category, if it’s necessary. Organizing content into categories helps both visitors and search engines to easily understand what your articles are about, and to search them. Don’t forget to place a link to the filing categories, for each post, in your template!
If you already know the number of articles you’re about to post for next, and you already know that some of them will be about the subject area A, and some other about another topic, say B, then try to post all your article about A, before you start posting about the topic B.
If you can, don’t exchange topics, but make a post being semantically related with its previous, naturally following them. This will give continuity to your content posting, and will add strength in the engine’s view of your site. Make your content searchable
Word press gives two ways to search content: the search form, and the archives. There’s not much to say about the search form (but maybe you want to track your user’s searches with a specific plug-in).
But about archives, I suggest to give up the archive by date, in favor of the category-based one: users will be likely to search articles by content, and not by publish date. I’m sure your statistics will confirm it.
Tag your posts
Did you ever see a tag cloud? It’s a direct and very fast way to: 1) see what a blog is mainly about, and 2) find posts focused on a specific subject. With the keyword tag plugin you can assign keywords to your articles: for every post, you will have links to searches for other posts tagged with the same key.
Since this plugin stores tags in a custom field named keywords, it’s particularly useful when applied in tandem with the meta keyword plugin.
Writing content
But you can help both human readers and search engines, making your content friendly. What does it mean, practically?
When you have found an interesting subject for your post, try to write an article that exhausts the subject matter in a single post; don’t break up the article in multiple posts: if you have long text, break it with a “read more” link, and don’t be afraid to use lists and paragraphs to separate periods (this helps readability). If the subject is really wide, write a post for each sub-topic, and exhaust it in the article. Start your post with one or two sentences that summarizes what the article is about. Repeat key-words and key-phrases of interest inside your post, and emphasize them with a bolder font weight.
Once you’ve finished, read again your text, and make it shorter. Summarize, and don’t go off-topic. Don’t forget to check text for errors: avoid misspelling, typos, and grammar mistakes!
Help search engines directly
Meta tags and information for search engines
Make sure that you have the following code in your <head> section:
<meta name=â€robots†content=â€index, followâ€/>.
 Use the Description meta tag, as following:
<meta name = “description†content = “your blog description †/> This description will be displayed in Search Engine Results Page in some cases, so use a short phrase that describes well your weblog, and invite users to visit it. You could also use a personalized description for each post, page, and category page. I suggest to use the meta description plugin for this purpose.
Finally, add the Keywords meta tag. It’s useful if you customize it for every page of your blog, and show, for each post, only the really specific keywords. The meta keyword plugin can help you: it takes keywords from the custom field named keywords of each post. They will be likely the same as your post tags, if you tag your posts (see) .
 Google Sitemap for Word press
This great plug-in automatically generates a fully-featured and fully-customizable Google Sitemap of your Word press blog. It automatically updates the sitemap every time you update your blog, and then pings Google. This plain’s result can be really fine-tuned.
Ping services
Use the Update service function, to inform tracking services that you have updated your weblog. By default, Word press pings rpc.pingomatic.com, which is good (if you don’t want to change this, you don’t have to). But if you want, you can add/remove services to ping from the list. There is a list of ping services you can refer to when modifying your Update Service list.
Site structure
Optimize your theme markup
firstly, assure that your theme markup (both CSS) follows the W3C standard guidelines Put posts content’s code as higher as you can in <body>, the code block of your sidebar menu should follow the main content.Use headings (<h1>, <h2> etc) for titles and category names
 Permalinks
Have static URLs for your posts.
Unless you own a news weblog (for which news evident freshness is force), I suggest to adopt this permalink structure: /%category%/%post_id%/%postname%/. It drops the defaut inclusion of date information in favor of more descriptive URLs, with a significant keyword inside (that is the category name).
Remember: unless you’re familiar with HTTP code status redirects AND search engines indexing behaviour, DO NOT CHANGE YOUR PERMALINK STRUCTURE once your website gets indexed and posts linked. All you have to do is to facilitate the chances of jumping between articles.
 Link every post with others by the same category (maybe my plugin can help you), and also link posts that are in some way related each other, even despite the category information (try Related Entries plugin).
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