Optimizing the images you decide to use on your website helps your SEO campaign. When done properly, image optimization improves usability and can help bring your site into W3C compliance. The steps for optimization are moderately easy; the advantages very rewarding. Read on to learn more.

(1). Choose one or two pictures that best reproduce the message of your website. Depending on the site, more than two images may overwhelm your visitors and detract from the targeted, optimized content.

(2). Save your image as a JPG, as search engines normally “see” GIF’s as standard graphic type images while they view JPG’s as photos. Using JPG files can assist search engines properly classify your images when they deliver their results?

(3). Name the image with the keyword you are targeting on that page. Your name should reproduce what the image represents–this is the word that displays along with the image search results. Customize your file structure to your target keyword.

(4). Optimize the content on your website. Match, not duplicate, the text around the image to the alt and anchor tags. Use your alt tags to your benefit. They are a enormous way to describe your image, get a little extra experience for your keyword and show the relevance of your content.

Tips: Remember to optimize your content and site development as well as your images. Although image searches can help pull visitors to your site, not related content, or a poorly structure site, may only raise your bounce rate.