Bill Gates said content is king. That is still true to some amount today (more so on MSN than the others). This is the part of SEO worried with the actual text within your pages. If we are trying to attain results for Manchester Florists for example then we needs to make sure it is actually in the content as well as the Meta tags etc.
The engines all have their own guidelines about how to rate this. For example Google currently use a key phrase density ratio between 7-13% approx. This means we can repeat Manchester florists with the text 7 to 13 times per 100 words. If we go above this then it may be careful spam, if we are below it we may not be able to stay up with our competitors. All the engines have different rules so it’s important to work out a total policy for issues like this.
Other factors start to come into play such as Header Tags. These are bits of code that are used to identify headers which the engines give more importance to. Also words or saying that are underlined or bold can get more notice but again you must be careful not to overdo it. Don’t forget though that you must make sure your site remains well written for users as well. It’s pointless to achieve results for key phrases if your site loses its efficiency for users.
The search engine programs that run crossways the web are often called “spiders” and it’s important to keep in mind that websites are ranked by programs not real people and therefore cannot be very slanted. This means that if we have a site built just using images or too many of them then no matter how high-quality they are the engines will not be able to be familiar with you with good scores. You can use alt tags, which means choice text to tell the spiders this is a picture of Manchester Florists Shop but the balance needs to be right and the lure to keyword stuff must be stay away from.
For a great search engine optimization SEO service I found this company to be very good at helping me with my website rankings and taught me a lot about this subject. When writing content for your site make certain it is in order rich, original content and includes the words users would actually type into the engines to find your site. If you offer superiority content then other websites will start to link to your site of course.
