Business Promotion Through Social Bookmarking Sites

What is Social Bookmarking?

Social bookmarking is a method for Internet users to store, organize, search and manage bookmarks. It is popular among people with affiliate marketing programs as it drives traffic & back links to the website.

Social bookmarking sites allow you to do 2 main things:

· Manage the bookmarks on-line, where they can be accessed from any computer.

· Conduct searches for information based on other people’s findings rather than search engine’s.

Why to use social bookmarking?

Social bookmarking is getting very popular with the Internet Marketers. In addition, of creating brand awareness and increasing profit, social bookmarking have other benefits as well like –

· It can be accessed from anywhere & everywhere

· It makes it easier to search data as it is organized and categorized by the user

· It allows user to search data, which are not necessarily indexed by search engines

· Search is made easier as it facilitates ability to tag web page / site

· As user voting plays an important role in getting a high vote, chances of appearing in search results are increased

· Social bookmarking sites get the natural links i.e. if people like your story, chances are they will publish it in their forums, blogs etc. with your website URL. Hence, your website will get the natural links.

Importance of social bookmarking from SEO point of view

From an Internet marketing perspective, this is useful because it drives traffic to a web site in two ways:

· Direct click-through from the social bookmarking web sites.

· Through the search engines, as links from social bookmarking sites will help raise your search engine rankings.

Popular Social Bookmarking Sites

· Delicious

Delicious is a social bookmarking site’ which was acquired by Yahoo! in 2005. Delicious has more than 3 million users and 100 million tagged items. It allows user to tag his stuff as well as find other people’s stuff. User is also pro

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