Seo Guru

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites.

A. Â Technical guidelines

B. Â Design, content guide line

C. Â Quality guidelines

When your site is complete:

1. Submit a Sitemap as part of our Google webmaster tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your WebPages.

2. Make sure all the sites that should know about your pages are aware your site is online.

3. Have other applicable sites link to yours.

4. Submit it to Google at http://www.google.com/addurl.html.

5. Submit your site to pertinent directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific specialist sites.

Technical guidelines

1. Â Confirm your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.

2. Â If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.

3. Â Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to do away with URLs that look different but actually point to the same page.

4. Use a text browser such as Lynx to examine your site, because most search engine spiders see your place much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site.

5. Â Employ robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.

Design and content guidelines

1. Â Offer a site map to your users with links that point to the significant parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

2. Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.

3. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

4. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

5. Keep the links on a given page to a reasonable number (fewer than 100).

6. Make sure that your TITLE tags and ALT attributes are descriptive and accurate.

7. Check for broken links and correct HTML.

8. Imagine about the words users would type to find your pages, and make sure that your site actually include those words within it.

9. Â If you make a decision to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search train spider move slowly dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

Quality guidelines

These quality guidelines cover the most common forms of misleading or manipulative behavior, but Google may respond negatively to other deceptive practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies maintenance the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

If you believe that another site is abusing Google’s quality guidelines, please report that site at https://www.google.com/webmasters/tools. Google prefers developing scalable and automatic solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam information we receive are used to create scalable algorithms that be familiar with and block future spam attempts.

Quality guidelines – specific guidelines

1. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.

2. Don’t load pages with irrelevant keywords.

3. Don’t create multiple pages, sub domains, or domains with substantially duplicate content.

4. Don’t create pages that install viruses, Trojans, or other barware.

5. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

6. Don’t send automated queries to Google.

7. If you determine that your site doesn’t meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.