Seo Guru

Search engines love fresh and quality content, since that’s what the users want - more new things to read every day and every hour. When your site changes often - search engine crawlers come back more often as well. Of course by generating new content you raise the probability that more of your pages will be found. Once you have the content generated, here is what you can do to have your site found more often by new visitors:

(1). Use Google Site maps to see how Google sees your site, when it was last updated, whether you have any problems on your site, etc. I’ve written an article on this topic: How to Improve Site’s Ranking with Google Site maps. You also want to provide a site map for your visitors.

(2). Get involved in communities relevant to the content of your site. Visit their forums and mailing lists, and help other people by answering their questions, posting links to your site if they contain information relevant to your replies. Usually you are allowed to have a signature, where you can link to your site. However be aware that more and more sites implement a new link attribute, which tells Google (MSN, Yahoo and other sites) to not count those links to your site’s ranking credit. This is to avoid comment spam. You can find the details here: Official Google Blog: Preventing comment spam.

(3).The head section of the document should include Meta entries for keywords and description. Though it’s been said that the keywords Meta entry has little or no weight with Google, but is still useful with other search engines. Also make sure that the title of the document includes the most important keywords and phrases, as Google gives a heavy weight to those. The keywords need to be included in the H1 and H2 header entries, and also once in bold, once in italic and if possible in the URL.

(4).Spell checks your content. Google doesn’t like when misspelled words are used, as it tries to auto-correct search words. Some sites use misspelled words to get more traffic to their site. e.g., “hign paying keywords” instead of “high paying keywords”

(5).it’s been said that sites containing valid XHTML are favored by the search engines. But it should at least use valid HTML. One other thing to make sure is that your site is readable by non-graphical browsers, such as Links and Lynx. Blind users use those to browse the Internet and search engines favor sites that are practical to more people. In fact search engines see your site as text, so things like java script, DHTML and Flash may make it hard for the search engine to move slowly your site.

(6).Publish articles on other sites relevant to your expertise. Make sure that those articles link back to your site. I’m somewhat weary about submitting my articles to other sites, since then I end up with a duplication problem and a chance that a search engine would penalise duplicated content sites. with any luck it one way or another knows anywhere the content has appeared in first place. But I don’t want to take chances. So may be submitting unique articles which don’t appear on my site is a much safer strategy.

(7).Sometimes your site competes with many other sites for the same keywords. Rather than optimizing all of your site for the same keywords, try to find less gung ho keywords and optimize some of your pages for those keywords. There are both commercial and free programs to help you do that.

(8).Learn from your competitors. Go to Google and search for the competing keywords, go to the first few sites with high page rank and analyze those sites, see what they have done differently than your site. Granted the site might be just very well-liked and linked from many other sites, but more often than not reading through the basis code of the site can tip you off how to do better. You can find out which sites link to that site by searching Google for link and you may desire to try to get your site listed on those sites.

(9).Since it’s not enough to have a high ranking for your front page (Google gives different page ranks to different pages), once your site is established you should try to acquire other sites to link to other sections of your site as well. For example if you have a big site and you can identify segments which are dissimilar on or after each, try to raise a sheet rank for the sub-directories corresponding to those sections.

(10).Have each page connecting to more than a hardly any other pages on your site (cross linking). That should be in particular helpful for balancing the page ranking across different pages of your site, and of course it should help your visitors to find related content on your site.

(11).Try to include a few outbound links to high quality sites in every document. That indicates a quality connection between your document and others sites that Google already think being quality sites. When linking to those sites, try to include the important keywords in those links.

(12).Analyze your log archive and see who refers to you the most. Try to find more similar sites. The referral in order also reveals the keywords used to find your site. Often you discover new keywords that you haven’t thought of when targeting your site. By using those newly discovered keywords you can create more content so as to targets the unanticipated traffic even better.