When most new webmasters start building their web pages, they don’t give much of a thought to Search Engine Optimization. What does this mean? It means they could be building pages which are distant to search engines. The search engines are one of the best ways to get free traffic, and to save time and hassle, there are certain things to avoid so that your site is ranked well without spending months on end trying to optimize your page.

There are some things you must avoid to prevent getting in trouble with the search engines:

1. Don’t Use Frames

Websites which have frames are also unfriendly to search engines and will prevent from getting a good ranking. Try to avoid using frames whenever possible. A good tip is to add and between the “Head” tags.

2. Never Use Unrelated Keywords in Your Meta Tags

If you are selling sofa sets, don’t place the name of a popular person or product in your “Keywords” Meta tag. Some webmasters use popular keywords in their meta tage in an attempt to attract more traffic, but this does not work, as the search engines only look at their relevance to your web page. If you sell sofas, place only words related to sofas in your meta tag.

3. Don’t Use Flash Or JavaScript

If possible, refrain from using Flash or JavaScript elements. These dynamic scripts don’t contain much content in terms of words and the search engines generally do not like them. If in doubt, always put content ahead of fancy graphics or effects. Besides, your visitors will love you for it.

4. Never Keyword Spam

Don’t spam or hide your pages with the keywords you are attempting to target. Search engines are smarter nowadays and can smell your intentions from afar. If they think you are spamming, your site could be penalized badly inside the rankings or even removed from their listings.

5. Don’t Submit Your Site Too Often

A few people I be familiar with, who after finding that their site was not indexed after one week, re-submitted their site to the hunt engines. This is not recommended! If you do this too often, the search engines will think you are spamming.Â

Avoid these five drawbacks that a lot of new webmasters make, and you can prevent your site from suffering an early search engine loss. After all, as the cliché goes, prevention is better than cure!

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