You’ve probably heard of SEO. You’ve heard about getting in the top 10 on Google. You’ve heard about PageRank, meta tags, and anchor text. And for many of you, it just seems too technical. You say, “I’m a blogger not a search marketer.” You would rather write blog entries and comment on your favorite blogs than learn the intricacies of keyword research. But you also realize most online traffic comes from search engines. And you want a big chunk of that traffic.

Well, I have good news, my blogger friend. SEO has changed significantly. And the changes are to your advantage. SEO has become more about social skills than technical skills. And if you’ve been reading the articles on Performancing, you know that good blogging involves being social and networking.

SEO is 90% getting quality links. However, it’s harder than ever to get those links.

You can pay for links, but Google is doing a better job a finding and discounting paid links.

It’s hard to get links from competitors, or webmasters in the same niche. More webmasters now understand SEO and the importance of links. They know that linking to your site could have hurt their rankings, because both of you are going after the same keywords. However, if you’re a blogger, the rules change. Why? For the most part, bloggers are social creatures that like to link out. By building a relationships with bloggers in your niche, you’ll can get high quality links. Bloggers are more likely to link to their friends even if they’re in the same niche.

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