Seo Guru

If you’re still struggling to finally reach your financial independence & make a nice living from your home, then listen… The only reason why you’re failing is because you don’t have a good website marketing strategy.

If you ask any successful offline world entrepreneur how it’s possible to build a great business without a proper strategy, he’ll start laughing. But many internet marketers are trying to make money without even realizing what on earth they’re doing online…

If you believe that you can jump in, create a website, submit it to a few directories or blogs, sit down, relax & watch those thousands of dollars (that you’ve seen in many marketers’ checks) to come, then you need to stop right there. It ain’t gonna happen. You need to think: who you are and where do you want to be in the future. Whether offline or online, there are only two things that matter: “Buying” and “Selling”. Basically, to simplify, it all comes down to this:

Who is your customer?
What is he or she specifically looking for? You must know their problems or desires. You must be in their shoes and find out what is that would make them feel better (an offer).

What is your offer?
Why should they buy from you? How come you’re better than the rest? Why should they trust you? Are you offering your own or someone else’s product? How will you create an irresistible offer so they beg you to sell it to them?

Think about it… There are millions of people buying online every single day. If they’re not buying from you then whose fault is that - theirs or yours?

Before you even start creating internet marketing strategy for your website(s), you need to do a research. That’s where it all begins actually. Just like in any business, you have to understand where you are and what can you do.

1 Phase - Online Research

In this phase, you must research your market. Who are your main competitors? What are they doing online? PPC, SEO, press releases, develop their own products, do affiliate marketing or Adsense? What are their weaknesses? Do they offer a guarantee? Is their product really good? Do they build links constantly or not?

Who is your favourite customer? Where do they hangout: MySpace or YouTube? Are they freebie seekers or desperate buyers? What forces them to buy one or another product? Read reviews, forums, testimonials to find out as much as you can about your target market.

2 Phase – Data Analysis

If you’ve performed a thorough online market research, it’s time to systematize the data you have. Write down what are the main strengths and weaknesses of your competitors. Maybe you have more time than your competitors? Or maybe you know some targeted traffic source that others don’t. How might this affect your business?

Which are the places your target market usually visits? What are their main concerns? Maybe they’re not satisfied with the products in the market. Can offer something better, maybe in a form of a bonus? After that, you come to the next step, which is developing your internet marketing strategy.

3 Phase – Strategy Development

When you already know your target market and your competitors, you are able to start creating your internet marketing strategy (or strategies). Just sit down and think about: who you are and what you can offer to the target market.

It involves a little bit of planning. What marketing methods you’ll use and which ones you can afford? PPC, SEO, email, blogging, podcasting, video blogging, webinars, viral traffic generation, link building, banner exchange or others…? You must prioritize your web marketing tactics. Find out what’s going to bring you positive ROI in the shortest time possible.

Do you have enough time to perform SEO? If so, then sit and do everything you can, day in day out, to rank at the top in search engines. Don’t have time? Then buy PPC traffic and start testing your landing pages effectively. Or buy resell rights to products and sell them on ClickBank with the help of JV partners.

Don’t have time AND money? Then you better get one or another, otherwise you’re dead.

Seriously, you must find ways to get time or money. You need to think about how you can exploit other people’s time and money to build your own web business. That’s what rich people do and that’s what you must do if you want to survive in this competitive world.

4 Phase – Monitoring Performance

When you have an internet marketing plan, you can start implementing it right away. The last step is to start monitoring your internet marketing campaigns. Which keywords people typed into search engines to find your site? Which keywords brought you the most money in PPC marketing? Are you satisfied with your SEO rankings or not? Do majority of your visitors leave your site without even spending 30 seconds? And so on…

Only with the help of close monitoring you can discover what works and what doesn’t. Testing landing pages, testing Adwords ads against each other (A/B split testing) can show you some amazing results. And remember – you never know for sure until you TEST it!

There is no formula for an effective Internet marketing strategy. It depends on your individual situation. When you realize your strengths and weaknesses, you’ll be able to come up with a great marketing plan. No matter if you’re thinking about Adsense site, affiliate site or your own product. When you find out what you’re able to accomplish with your resources at the moment, you can create a great web marketing strategy for your online business and finally breakthrough on the internet.

1. If you don?t want too much competition from other SEO?s, choose your keywords precisely.
For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.

2. Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: seo-service, seo-guidelines, free-seo each cover two keyords.

3. Get your second or third keywords in your directory name and filename.
For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword ?free seo tips? , ?seo hidden tricks? or “free seo tricks”

4. Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.

5. Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.

6. Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use (H1 H2 H3) tag for specifying anything important.
To reduce size of heading use CSS.

7. Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
Search engine like Yahoo still give it importance.

8. Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.

9. Use text for navigation menu instead of using images or Java scripts.

10. Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.

11. If you are using images then use ?alt? attribute to describe your image with proper keyword.

12. One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.

13. Keep size of your webpages less than 50KB so it is downloaded fast and visitors don?t have to wait for long.
For good SEO site page size ideal should be 15KB.

14. Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.

15. Don?t use dynamic url because it don?t contain keywords so its not search engine friendly.
If you are using any script which shows dynamic pages then make sure at least it should include one keyword.

16. Don?t try to spam and never use methods like cloaking, keyword spamming or doorway pages.
Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this.
Instead of that try to add more quality content to your existing website.

17. Submit your website only once to google, Yahoo, AltaVista and other search engines and open directory.
Don?t use any script or website for automatic submission.

18. If your website contents changes very often then provide visitor with Newsletter and RSS feed.

19. Write articles on website related to yours having higher page ranking and leave your websites link.

20. Get link from other sites related to yours, search engine consider it as vote in your favour.

After Completing the SEO on your website you must have to check following checklist for the proper seo.After checking checklist your website is seo friendly and it helps you to scrawl your website faster. You also have to printout that checklist and check each topic…it is better optimization method i ever used.

SEO Checklist

1. Keyword in title tag
2. Keyword in URL
3. Keyword density in document
4. Keyword in H1 and H2 headings
5. Keyword in the beginning of document
6. Keyword in ALT tags
7. Keyword in Meta tags
8. Keyword stuffing
9. Anchor text of inbound links
10. Origin of inbound links
11. Links from similar sites
12. Links from .edu and .gov sites
13. Anchor text of internal links

At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there’s been both support and criticism of the tips and recommendations that Google has posted in various SEO forums.

From my perspective, most of what Google has posted is sensible advice and positive for the SEO community as a whole, especially compared to what was said by Google previously about SEOs, within its help area:

“Be very careful about allowing an individual consultant or company to ‘optimize’ your web site. Chances are they will engage in some of our ‘Don’ts’ and end up hurting your site.”

A brief and fairly negative statement, to say the least. The impression one comes away with is that most SEOs are likely to cause you problems, so you’re better off avoiding them. Compare that to what Google’s now saying:

“Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, there are a few unethical SEOs who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.”

So, congratulations, SEOs! Google, in my opinion, is legitimizing the majority of you and certainly the industry.

For its part, Google actually denies that there has been any significant change in its view toward SEOs. The company notes — accurately, I would add — that it has worked with the SEO community for some time, speaking at conferences, posting information within its own web site and via public forums. If the tone on its help pages now seems more positive toward SEOs, Google says it is just now wording things better.

“Maybe we are expressing it more clearly. Certainly there’s always room for a consultant that gives you good advice,” said Matt Cutts, a software engineer at Google who deals with webmaster issues. “The intent is not to be negative or positive [about SEOs] but provide more information.”

Whatever the reason behind the change, I think it clearly gives the general public a more positive impression about SEOs from Google. However, Google says the main intent behind the page is educational. Google wants the public to understand how to choose an SEO wisely, so they are not likely to encounter problems getting listed with Google or other search engines.

“The overall goal is to give people the tools so that they can assess a decision about search engine optimization,” said Cutts.

Let’s take a closer look at some of those tips.

Some SEOs may try to sell you the ability to type keywords directly into the browser address bar

This tip really stood out in my mind, because there are definitely people out there selling namespace services via dubious practices. However, these pitches have nothing to do with Google. Instead, they involve Microsoft’s Internet Explorer.

So why’s Google calling this out? The company says it’s just trying to educate people generally about SEO-related issues, regardless of whether they are Google-specific.

“It goes back to Google just trying to do the right thing, the same way we did with the pop-up page,” Cutts said, referring to an educational page the company posted earlier this year on pop-up ads.

To learn more about problems with namespace pitches, see my recent article, RealNames Clones Causing Confusion. I also expect to revisit the issue in the near future, because I continue to get emails from people confused by misleading pitches. If anything, it would be nice to see Microsoft itself, rather than Google, make a loud, public statement on the issue.

Nice advice, but then Google doesn’t offer any real help on how to do this. That’s OK, I’ll fill in some blanks.

Finding Search Engine Optimization Professionals is a fairly recent SearchDay article that talks about three SEO directories. Both SeoPros.org and the SEO Consultants Directory are directories that screen who is allowed in, while SEMList.com allows anyone to list themselves and information about their companies.

MarketingSherpa.com publishes a Buyers’ Guide to Search Engine Optimization Firms. My last review was of the first edition, but I’ve skimmed the second edition and still think it is well worth the money for anyone thinking about hiring an SEO firm. Along with reviews, the guide offers a lot of helpful advice.

you should ask how long a company has been in business and how many full time staffers it employs

How long a company has been in business is good, but number of staffers isn’t necessarily relevant. You could find a small firm of only one or two people that is great. They may not have more people because they don’t want to grow beyond that.

On the forums, I saw several posts questioning the wisdom of this tip, as well. For its part, Google explains that it didn’t mean to suggest that companies with big full-time staffs are better than others. Instead, Google says it is really suggesting that consumers learn more details about the company, period.

“We are not making this general statement that the number of people matters,” Cutts said. “This is more an example of doing your homework.”

Hopefully, Google will look again at the wording. A simple change to something like, “You should ask how long a company has been in business, who is employed there, how did those employees gain their experience?,” might get across Google’s point that you should learn more about a company before engaging them without the focus seeming to be on number of employees.

Ask your SEO firm if it reports every spam abuse that it findsto Google using our spam complaint form. Ethical SEO firmsreport deceptive sites that violate Google’s spam guidelines

Sorry, I completely disagree, and I’m far from alone, judging from forum posts and other comments I’ve read. You can indeed be an ethical SEO without also playing the role of Google’s volunteer spam police.

In fact, there are plenty of “ethical” SEO firms that feel that reporting spam actually can be an unethical practice. These firms feel like they should focus on doing positive work — promoting their clients, rather than getting involved in negative work of expending time reporting spam.

Keywords density article is one of the top solutions in Internet Marketing. Density is important as it helps web page owners gauge their relevancy. Many of the major search engines rely on SEO strategies, which comprise keyword density content, link exchange, etc. This allows room for search engine optimizing. Link building is more often than not used in SEO (Search Engine Optimizing) strategic, which helps webmasters to by hopeful visitors to their websites. When visitors can find pertinent links, it often encourage increasing traffic flow.

Internet users rely on links. For this reason, most Internet marketers will gather pertinent links of their own sites and then apply for link exchange from other web owners, asking authorization to exchange links to their web page. Sometimes the requests comprise back links, PR3, outbound/inbound links, etc.

Once the site proprietor gives the petitioner permission to link to their web site, it links them to the other web proprietress sites. SEO methods such as this one-named assists web owners by raising their odds of accomplishment the leading search engines.

Link building discourages many web marketers however. Many web marketers prefer to use keyword density articles to encourage their websites. SEO is the webs most popular optimizing strategy for promoting web pages. Web content often involves placing emphasis on keywords that focus on products or services of relevancy on summit of web pages. At one time, marketers placed these keywords in Meta tags, account tags, H1-2-3 tags and so resting on but Google changed this pattern due to “cramming” issues. That is some webmaster-saturated web pages with keywords think to reach the top search engines by doing so.

Keyword dense articles are one of the leading SEO strategies. Relevant content makes increases the chances for webmasters to reach top rank at the search engines. Superiority links or optimized content attracts visitors to web pages. Many search engines will employ what Internet experts call as algorithms. Algorithms decide rank, or else if the web owner is post on the search engines. Web link sharers failing to pass at once these algorithms could risk being barred or else missed on Google’s database. Keyword density allows webmasters to end what volume of density augments their chance of transitory the top search engines algorithms. The articles density when applied correctly can increase these chances. Still quality is predictable too.

In lastly, Search Engine Optimizing often involves many procedures, yet SEO is highly important to Internet marketers, since the concept is to promote web business professionally when handled according to Google, or other major search engines requirements. Stay it truthful and you will go far in Search Engine Optimizing.